eCommerce is the trading of products or services using the internet. eCommerce is rapidly increasing all over the world. It’s easy, simple, cost-effective, offers tons of varieties and no need to go out. There are many companies out there providing eCommerce solutions and many are really the best. But how one can differentiate between the best and the worst if he or she has no idea of it? No worries, there are simple yet effective tips for eCommerce websites, which can help the ones in need of reaching the best. Learn them and then go out to make your search for the best eCommerce solution provider and raise questions based on these effective tips for eCommerce websites:
Clear and well-crafted product details
Products and services with well-crafted descriptions are preferred by experts. The description may range from 75-200 words.
Adding high quality photos
When we talk about SEO, photos only have no value unless they have quality text with them. Photos of the products or services must be relevant, high quality, large in size and may include photos from different angles.
Best searching functionality
Keywords or key phrases are the elements use to search for a specific product or service. Use Google Keyword Tool or WordTracker to get the best results against the products or services.
Safe and secure
eCommerce means you may have to make payments online. The usual methods of making payments are PayPal, credit card, debit card and bank details. All methods need confidential details and many are reluctant to share these information online, unless the website guarantees safe and secure browsing and no misuse of that information.
This is important. I would like to see the feedback from the previous customers and my decision may change as per the feedback. Encourage customers or clients to provide with feedback, reviews and suggestions.
Increasing customers’ confidence
How this can be done? By reviews, like said above and also add details like the return policy, payment options, delivery methods and dates and other product or service related queries. FAQs or Frequently Asked Questions are also very well-liked by customers and will for sure enhance the confidence.
Many will register with your eCommerce website, search your site, add items to the cart but then stop, they may not go further. This happens all the time and companies may wonder why this keeps happening again and again. You, being the service provider or the seller, can’t just ignore this but you will have to follow-up such customers. What made them to stop shopping, asking such question will give the picture of how serious you are with your business and how caring you are for your customers. Follow-ups will help many to return to their transaction and complete it.
This is relatively a new technique to attract new customers and improve your business. Live chat will provide all the answers a customer is looking for and not only this but will get the answers to those not yet raised by the customer.
Although, not most of the customers will make a call or send an email or a letter but it’s better to add a clear and complete contact information. Add an official contact number, a postal address and an email.
Ease the buying procedure
No one has the time to fill in long registration forms and then place an order, so it’s a very effective eCommerce tip to allow the customers to sign up using their Facebook, twitter or Google+ account. The ordering procedure can also be made easy by letting the customers to place an order without the need to sign up.
As more and more are now moving towards eCommerce, eCommerce websites must give the pleasure of ease and simplicity but safe methods of online shopping.
So, these are some of the common and easy to follow tips for having an effective eCommerce websites, and these can be used as a way to evaluate when choosing the best eCommerce solution provider.